If you want to get in on the years biggest shopping event, then you need to plan now.
The goal is simple; more sales, happier customers and less problems… But it can be a stressful time as you prepare your business for an increase in traffic, sales, orders to be fulfilled and customer support requests.
By Failing To Prepare You Are Preparing To Fail - Benjamin Franklin
You need to prepare your sales as early as possible and let your customers and website visitors know about your upcoming sales event well in advance. You need to make sure people in your niche who are looking for product find you.
Plan your deals and discounts ahead of time. Look at the products in your store and organise your upcoming sales. Don’t wait until the last minute, plan in advance!
Do you have backups in place should anything go wrong?
How fast can you get extra stock if a hot selling product sells out? Can you switch shipping channels if your current provides becomes overloaded in the sales frenzy?
You need to think about the worst case scenarios for your business and create contingency plans for the toughest situations. Then you will be prepared and ready to react should the worst happen during you busiest sales period of the year.
Make sure that your website host can handle the spike in traffic to your store. Check this by using free online tools to test your servers load capacity.
Can your store handle increased product demand? You
need to work with your suppliers to make sure they can handle your increase in
sales volume. One of the worst things that can happen during a sale is not
meeting customer demand for your products. You only have one chance to make a
sale this visitor, so make the most of it… Ensure there is enough inventory in
your fulfillment warehouse well in advance or the Black Friday/Cyber Monday
weekend.
Noel Murphy
Co-Founder
PFC Express & ParcelfromChina
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