Channel Adviser, a multi-channel e-commerce service provider, supports cross-border sellers to carry out business in more than 300 countries around the world. The service provider said that the emerging e-commerce platform as an important foothold can not be ignored, in a more targeted way to improve the visibility of products in front of the audience.
This article will give readers an overview of six emerging e-commerce platforms and their great potential.
# Emerging Platforms in North America
1. MyUS Marketplace
MyUS Marketplace helps sellers reach an international audience without having to worry about logistics. For consumers around the world, access to quality American products at reasonable prices and with reliable delivery can be accompanied by a better consumer experience. Sellers simply provide flow information before shipping to a factory in Sarasota, Fla., where the platform handles international packaging, export documentation and cross-border shipping.
Consumers on the platform are interested in the following categories: men's and women's fashion, health and beauty, vitamins and supplements, toys, electronics, baby products, children's clothing, homeware, automotive, video and PC games, etc.
With operations in more than 220 countries and territories, MyUS Marketplace can almost cover the logistics needs of sellers in international markets and provide risk mitigation measures to reduce the risk of international fraud. In addition, new sellers can easily complete specialized business support in about a week. The platform is currently free to distribute products, and there is no monthly fee required!
2. The Bay
The Bay is a Canadian department store that aims to help Canadians live a better life. With contemporary brands constantly changing, The Bay is creating a one-stop shopping destination for all consumers' lifestyle needs. Consumers of the platform are interested in fashion, beauty, children's toys, home furnishing, footwear, Jewelry, accessories, handbags, food and beverage, pets, outdoor fitness, books and stationery, electronic products, gifts, health and wellness, etc.
Thebay.com is the 6th largest website in Canada, with more than 5 million site visits per week and $1 billion in online sales in 2021. The platform will continue to grow in the coming years.
3. Wal-mart Mexico
Wal-mart Mexico is the third branch of the Wal-Mart platform, behind wal-mart USA and Canada. The Mexican site appeals to middle-class urban consumers looking for value. Wal-mart has been in Mexico for more than 30 years and has invested heavily in omnichannel infrastructure and cross-border strategy. The Mexican site is ideal for sellers who already have a walmart ACCOUNT in the United States and a Catalog in Spanish.
Consumers of the platform are interested in categories: beauty, children and toys, fashion, home, footwear, food and beverage, pets, sports, equipment and outdoor, books and stationery, electronics, gifts, health and wellness, etc.
Wal-mart Mexico has seen huge growth, with e-commerce sales up 171% year on year. It is currently the third most visited website in Mexico with 27 million monthly visits. Fifty-two percent of Mexican shoppers shop from the United States, with 95 percent of them preferring to buy in local currency.
# Emerging Platforms in Europe
Douglas is a premium beauty e-commerce platform in Europe with 2,000 stores in 26 markets. Its partners plan to operate in Germany, Austria, France and Poland, with plans to expand to the Netherlands. Douglas works with brands and retailers that are registered in the EU or have warehouses, with partners that require German content and offer free shipping and returns.
Consumers on the platform are interested in categories such as beauty and personal care, OTC pharmacy, health supplements, home life, jewelry and accessories.
The market attracts three different audiences, including long-term consumers (mainly middle-aged women who like luxury brands), occasional shoppers (younger consumers who like high-end brands) and seasonal buyers (shoppers who are interested in popular brands and suits).
Joom is a mobile cross-border platform that operates in more than 190 countries and actively uses social media bloggers to promote sellers' products. Joom aims to make cross-border trade easy with free product description translation and free consumer support. Partners must be registered in the EMEA region and the delivery time should be less than three days.
Consumers on the platform are interested in fashion, health and beauty, home and garden, electronics and home appliances, jewelry and sports.
Joom receives up to 1 million orders a day, with 95 percent of transactions coming from mobile apps. Europe is Joom's primary target market, accounting for 60 percent of sales, with other markets in Germany, the United Kingdom, France, Italy, Spain and Poland. In addition, Joom allows sellers to work directly with influencers and bloggers based on different regions, styles and interests. Consumers could buy directly from their posts, which increased conversion rates by 187%.
Aufland. De is one of Germany's fastest-growing large e-commerce platforms. With its heavy investment in search, Kaufland. De is seeing significant results in Google SEO, comparison sites, display advertising and email marketing. The platform also offers external marketing, seller support and consumer support as an important part of its monthly subscription.
Consumers of the platform are interested in categories such as home and lifestyle, garden and DIY, consumer electronics, fashion, sports and outdoors.
Kaufland.de has achieved an average annual sales growth of 88% over the past five years, well ahead of the industry average. It has 32 million monthly site visitors and is showing incremental growth and an increase in the average size of high cart purchases. There is also no upfront investment and no cancellation period.