Competition or cooperation? Amazon has announced its latest deal with Shopify

Shopify has long seemed to be seen as a friendly rival to Amazon, the cross-border e-commerce platform. Amazon's recent announcement that it can track Amazon logistics on its Shopify site has no doubt sparked a lot of discussion.

On June 25, Amazon said in a short message that if sellers on its independent Shopify site choose Amazon's Multi-Channel Delivery (MCF) service for their orders, buyers of those orders will be able to view logistics tracking information directly on the Shopify website.

On the Shopify order confirmation page, buyers will see a link to, which they can click on to see the latest logistics tracking information. Swiship also lets sellers check out Amazon's logistics tracking information.

In April, Shopify added the option to link to Amazon accounts. The new feature, highlighted at the top of the store's home page, allows users to automatically retrieve new Amazon orders by linking to their accounts, enabling Amazon order tracking.

Users can also link to their Amazon account from the "Add Orders Automatically" section of Shopify's "Settings." Currently, Shopify links users to their Gmail, Outlook and Amazon accounts.

So what are the similarities and differences between Amazon and Shopify?

In a more popular way, the Amazon platform is similar to a large shopping mall in daily life. Sellers can rent and buy stores and operate in the mall. The mall will provide unified property services such as security and cleaning, but at the same time, sellers need to abide by the rules and regulations of the mall. If the mall's popularity is high enough, then all the shops in the mall will receive considerable customer flow.

The Amazon platform is one such "online marketplace". It has a full and strict platform policy that all sellers are required to follow. Settled sellers have less freedom of operation, and their business data may be monitored by the platform. However, for many small and micro businesses and emerging brands, Amazon offers them the opportunity to generate high visibility and traffic for their stores.

In contrast, Shopify is a platform for independent site building in the SaaS space, a tool to help cross-border e-commerce companies set up independent sites. Sellers can pay a certain fee for a variety of themes, templates, etc., to create their own independent site online.

Independent sellers have a high degree of freedom and information security index, can establish their own website rules, without worrying about third party monitoring business data.

Today, with less and less traffic dividend of big platforms, it seems to be the next turning opportunity for online e-commerce business to jump out of third-party platforms, precipitate our own customers and build our own brands.